what we do
Essential Marcom provides marketing communications consulting to help our clients utilize the appropriate marketing channels to achieve their business goals.
Our approach involves reviewing your existing marketing efforts, discussing your aspirations for your business, then developing and implementing marketing strategies to help grow your business.
BRANDING
Comprehensive Brand Review
Competitive Analysis
Brand Strategy
Corporate Naming
Product Naming
BRAND DESIGN
Logo Design
Tagline Development
Identity Guidelines
Custom Photography
CORPORATE IDENTITY
Letterhead
Business Cards
Signage
Brochures
Websites
COMMUNICATIONS
PLANNING
Internal & External Communications
Online Advertising
e-Marketing
PRINT DESIGN
Brochures
Print Advertising
Direct Mail
Tradeshow Materials
SOCIAL MEDIA
Planning & Set-Up
Ongoing Management & Support
OUR FOUNDER
Dana Opar is a marketing communications professional with more than fifteen years of experience. She began her marketing career at a AAA Four-Diamond resort overseeing a variety of projects. Her experience grew exponentially during her tenure at a Pittsburgh-based marketing communications firm where she worked with national and international brands including American Eagle Outfitters, the Association of Children’s Museums, First Data Corporation, and Philips.
In 2015, Dana’s passion for helping clients grow their businesses resulted in the founding of Essential Marcom – a marketing communications firm providing a comprehensive approach to strategic planning and implementation.
Since starting Essential Marcom, Dana has dedicated herself to helping small, local businesses develop marketing plans, launch websites, and harness the power of social media.
Whether she’s working on a branding or corporate identity project, delivering print collateral or assisting with internal communications, Dana succeeds because of her ability to truly understand and effectively collaborate with clients.