top of page

ABOUT YOUR
MARKETING PARTNER

At Essential Marcom, we understand the importance of business strategy and implementing changes that encourage growth. We immerse ourselves in our clients’ world to gain a thorough understanding of their service offerings and target markets.  This allows us to effectively establish strategic marketing plans that fit their business goals.

 

Whether you need support enhancing your company’s brand identity, designing a logo, developing a website, or managing social media, we’ve got you covered. When you partner with Essential Marcom you receive the marketing support needed to increase brand awareness, maximize online presence, and drive traffic to your business.

Essential Marcom's strategic approach to the branding process includes establishing an optimal communications plan that aligns with a company's brand identity. We collaborate with clients to offer the expertise needed to take their brand to the next level. This includes maximizing brand awareness opportunities for your business.

Our communications planning process will help you build upon your strengths to ensure that your digital marketing messages are effectively reaching your target audiences. From ensuring that the essentials are in place for your customers to implementing new tools for external and internal communications and solidifying a digital marketing action plan, we'll help you define and carryout an effective marketing communications plans.

Dana - Brown Backgnd For Web.png

ABOUT DANA

Dana Opar is a seasoned marketing communications professional with nearly two decades of experience. She kick-started her career at a AAA Four-Diamond resort, managing diverse projects. Her expertise grew considerably during her tenure at a Pittsburgh-based marketing communications firm, working with national and international brands.

In 2015, Dana harnessed her passion for assisting clients in business growth to establish Essential Marcom. Here, she collaborates with small businesses to devise, implement, and assess broad-based marketing communications strategies.

As a skilled marketer working with small businesses, Dana's efforts have notably amplified brand visibility for her clients. Her broad approach to brand marketing, along with her digital marketing prowess, allows her to gain deep insights into her clients' needs, formulate strategic frameworks, and drive brand activation and digital marketing initiatives.

Since founding Essential Marcom, Dana has dedicated herself to assisting small businesses in executing marketing strategies, launching websites, and maximizing social media. Whether she's shaping a brand strategy, initiating digital marketing campaigns, or offering actionable insights, Dana thrives due to her keen understanding and effective collaboration with clients.

Dana's dedication to her clients and their successes is matched only by her passion for marketing. She is a true advocate of the power of effective communication and believes that every business, regardless of its size, deserves to be heard and seen. Her mission at Essential Marcom is to provide small businesses with the tools and strategies they need to effectively communicate their brand and values, and to connect with their target audience.

Dana Opar's career in marketing communications is a testament to her ability to adapt, innovate, and lead. Her unwavering commitment to her clients, combined with her extensive marketing knowledge, makes her an invaluable asset to any small business seeking to grow and prosper.

"Building a brand requires so much more than creating a great-looking logo. Our efforts are focused on delivering effective brand messaging across digital marketing platforms to help end users realize our clients' value."

DANA OPAR

Founder & Principal

WAYS WE CAN COLLABORATE

STRATEGY SESSION

Let's meet to discuss your needs and develop an actionable, results-driven marketing plan for you to implement at your own pace or for us to execute together.

ONGOING SUPPORT

Partner with us to receive the ongoing marketing support, insight, and guidance that you need to accomplish and sustain brand and digital marketing objectives for your organization. 

SPECIFIC PROJECTS

Have a specific project that needs a professional perspective? Get in touch to learn more about our approach to design and project management for print marketing and digital marketing projects.

OUR SERVICES

Open laptop with notebook, phone, glasses, and cup of coffee to depict working session
EM Logo-DESIGN-08.png

BRAND MARKETING

BRAND DEVELOPMENT

LOGO & GRAPHIC DESIGN

STRATEGIC PLANNING

CONTENT DEVELOPMENT

CAMPAIGN DEVELOPMENT

EM Logo-DESIGN-08.png

DIGITAL MARKETING

WEBSITE DESIGN

SOCIAL MEDIA MANAGEMENT

EMAIL MARKETING

SEARCH ENGINE MARKETING

ANALYTICS REVIEW

EM Logo-DESIGN-08.png

DRONE SERVICES

bottom of page