ABOUT YOUR
BRAND MARKETING & DIGITAL MARKETING PARTNER
At Essential Marcom, we understand the importance of business strategy and implementing changes that encourage growth. We immerse ourselves in our clients’ world to gain a thorough understanding of their service offerings and target markets. This allows us to effectively establish strategic marketing plans that fit their business goals.
Whether you need support enhancing your company’s brand identity, designing a logo, developing a website, or managing social media, we’ve got you covered. When you partner with Essential Marcom you receive the marketing support needed to increase brand awareness, maximize online presence, and drive traffic to your business.
Essential Marcom's strategic approach to the branding process includes establishing an optimal communications plan that aligns with a company's brand identity. We collaborate with clients to offer the expertise needed to take their brand to the next level. This includes maximizing brand awareness opportunities for your business.
Our communications planning process will help you build upon your strengths to ensure that your digital marketing messages are effectively reaching your target audiences. From ensuring that the essentials are in place for your customers to implementing new tools for external and internal communications and solidifying a digital marketing action plan, we'll help you define and carryout an effective marketing communications plans.
OUR SERVICES
MARKETING STRATEGY
RESEARCH & REVIEW
STRATEGIC PLANNING
CAMPAIGN DEVELOPMENT
METRIC ANALYSIS
BRAND MARKETING
DIGITAL MARKETING
WEBSITE DEVELOPMENT
SOCIAL MEDIA MANAGEMENT
VIDEO PRODUCTION
SEO
WAYS WE CAN COLLABORATE
STRATEGY SESSION
Let's meet to discuss your needs and develop an actionable, results-driven marketing plan for you to implement at your own pace or for us to execute together.
ONGOING SUPPORT
Partner with us to receive the ongoing marketing support, insight, and guidance that you need to accomplish and sustain brand and digital marketing objectives for your business.
SPECIFIC PROJECTS
Have a specific project that needs a professional perspective? Get in touch to learn more about our approach to design and project management for print marketing and digital marketing projects.
ABOUT DANA
Dana Opar is a marketing communications professional with nealry twenty years of experience. She began her marketing career at a AAA Four-Diamond resort overseeing a variety of projects. Her experience grew exponentially during her tenure at a Pittsburgh-based marketing communications firm where she worked with national and international brands including American Eagle Outfitters, the Association of Children’s Museums, First Data Corporation, and Philips.
In 2015, Dana’s passion for helping clients grow their businesses resulted in the founding of Essential Marcom where she collaborates with small businesses and start-ups to develop, implement, and measure comprehensive marketing communications plans.
As an experienced marketer who collaborates with small businesses in a senior brand role, Dana’s contributions have had significant, positive impacts on increasing brand awareness for her clients. Her comprehensive approach to brand marketing along her with digital marketing expertise allows her to develop thorough understandings about her clients and establish strategic frameworks, then lead brand activation and digital marketing efforts.
Since starting Essential Marcom, Dana has dedicated herself to helping small, businesses successfully execute marketing plans, launch websites, and harness the power of social media. Whether she’s working on brand strategy, establishing digital marketing campaigns, or measuring and delivering actionable insights, Dana succeeds because of her ability to truly understand and effectively collaborate with clients.
