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Our strategic approach to the branding process includes establishing an optimal communications plan that aligns with a company's brand identity. 

We collaborate with clients to offer the expertise needed to take their brand to the next level.


Our communications planning process will help you build upon your strengths to ensure that your message is effectively reaching your existing customers and new business prospects.

From ensuring that the essentials are in place for your customers to implementing new tools for external and internal communications and solidifying a digital marketing action plan, we'll help you define an effective marketing communications strategy.




Owner / Marketing Strategist

"Building a brand requires so much more than just creating a great-looking logo. Our efforts are focused on creating comprehensive, effective messaging to help end users realize our clients' value."  

Dana Opar is a marketing communications professional with more than fifteen years of experience. She began her marketing career at a AAA Four-Diamond resort overseeing a variety of projects. Her experience grew exponentially during her tenure at a Pittsburgh-based marketing communications firm where she worked with national and international brands including American Eagle Outfitters, the Association of Children’s Museums, First Data Corporation, and Philips.

In 2015, Dana’s passion for helping clients grow their businesses resulted in the founding of Essential Marcom where she collaborates with small businesses and start-ups to develop and implement strategic marketing communications.

Since starting Essential Marcom, Dana has dedicated herself to helping small, businesses successfully execute marketing plans, launch websites, and harness the power of social media.

Whether she’s working on brand strategy, establishing effective  communications plans, or measuring and delivering actionable insights, Dana succeeds because of her ability to truly understand and effectively collaborate with clients.

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