OUR PURPOSE - WHY START A MARKETING AGENCY IN UNIONTOWN, PA?
Essential Marcom was established in 2015 to provide marketing expertise for local organizations in Fayette County, PA who did not have in-house marketing support. The initial purpose, which remains today, is to work with our clients as an extension of their internal teams to understand their challenges and implement plans that get them closer toward their goals.
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Over the years, we’ve worked with start-ups, established businesses, and non-profit organizations throughout Southwestern Pennsylvania and beyond. Our services focus on ensuring that our clients are maximizing their brand’s potential. This is done by aligning brand marketing with digital marketing efforts to boost brand visibility and encourage growth. Whether businesses are looking for marketing guidance on plans to be executed in-house, assistance completing a specific project, or a long-term partner, Essential Marcom will deliver because Marketing Is What We Do.
WAYS WE CAN COLLABORATE
WHICH OPTION WORKS FOR YOU?
STRATEGY SESSION
Let's meet to discuss your needs and develop an actionable, results-driven marketing plan for you to implement at your own pace or for us to execute together.
ONGOING SUPPORT
Partner with us to receive the ongoing marketing support, insight, and guidance that you need to accomplish and sustain brand and digital marketing objectives for your organization.
SPECIFIC PROJECTS
Have a specific project that needs a professional perspective? Get in touch to learn more about our approach to design and project management for print marketing and digital marketing projects.
WHETHER YOU NEED A
LOGO REFRESH, PROFESSIONAL WEBSITE, SOCIAL MEDIA MANAGEMENT, OR PAID SEARCH SUPPORT, WE'RE HERE TO SUPPORT YOU.
OUR VISION
We envision an environment where organizations have access to affordable and effective marketing guidance to support their business goals.
OUR MISSION
To collaborate with our clients by setting attainable marketing objectives, devising robust strategies to hit those targets, and gauging the outcomes of our plans while creating a profound sense of accomplishment for our team.
OUR GOAL
To ensure that small businesses have access to effective marketing guidance and the support they need to help their businesses grow.
A Message From Our Founder
My experiences as a marketing professional have given me opportunities to gain a thorough understanding of the creative process and value the importance of curating meaningful content. I’ve worked with local, national, and international brands on projects ranging from brand development, comms planning, digital marketing, new product launches, and specialty projects.
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At Essential Marcom, my team and I collaborate with businesses and non-profit organizations to re-energize brands, define communications plans, and enhance digital marketing efforts. My primary purpose for doing what I do is to ensure clients maximize their brand potential and effectively connect with their target audiences.
CLYDE WILLIAMS
CEO, Penn Residential Inc.
"Redesigning a website involves many moving parts. Essential Marcom handled all aspects of the design from development to publishing on the web. They made a difficult task easy. We would recommend them to any business seeking a professional appearance on the web."
TERRY MCMILLEN, SR
Founder, McMillen Engineering, Inc.
"Partnering with Essential Marcom has been rewarding from the very beginning. They prepared a comprehensive approach to our marketing plan, which is leading our approach to business as a whole both internally and externally."