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what we do

Essential Marcom provides marketing communications consulting to help our clients utilize the appropriate marketing channels to achieve their business goals.

Our approach involves reviewing your existing marketing efforts, discussing your aspirations for your business, then developing and implementing marketing strategies to help grow your business.

BRANDING

Comprehensive Brand Review

Competitive Analysis

Brand Strategy

Corporate Naming

Product Naming

BRAND DESIGN

Logo Design

Tagline Development

Identity Guidelines

Custom Photography

CORPORATE IDENTITY

Letterhead

Business Cards

Signage

Brochures

Websites

COMMUNICATIONS

PLANNING

Internal & External Communications

Online Advertising

e-Marketing

PRINT DESIGN

Brochures

Print Advertising

Direct Mail

Tradeshow Materials

SOCIAL MEDIA

Planning & Set-Up

Ongoing Management & Support

OUR FOUNDER

Dana Opar is a marketing communications professional with more than fifteen years of experience. She began her marketing career at a AAA Four-Diamond resort overseeing a variety of projects. Her experience grew exponentially during her tenure at a Pittsburgh-based marketing communications firm where she worked with national and international brands including American Eagle Outfitters, the Association of Children’s Museums, First Data Corporation, and Philips.

In 2015, Dana’s passion for helping clients grow their businesses resulted in the founding of Essential Marcom – a marketing communications firm providing a comprehensive approach to strategic planning and implementation.

Since starting Essential Marcom, Dana has dedicated herself to helping small, local businesses develop marketing plans, launch websites, and harness the power of social media.

Whether she’s working on a branding or corporate identity project, delivering print collateral or assisting with internal communications, Dana succeeds because of her ability to truly understand and effectively collaborate with clients.

Dana Opar

Owner / Marketing Strategist

"Building a brand requires so much more than just creating a great-looking logo. Our efforts are focused on creating comprehensive, effective messaging to help end users realize our clients' value."