BRAND MARKETING
Our strategic approach to the branding process includes establishing an optimal communications plan that aligns with a company's brand identity.
We collaborate with clients to offer the expertise needed to take their brand to the next level.
COMMUNICATIONS
Our communications planning process will help you build upon your strengths to ensure that your message is effectively reaching your existing customers and new business prospects.
From ensuring that the essentials are in place for your customers to implementing new tools for external and internal communications and solidifying a digital marketing action plan, we'll help you define an effective marketing communications strategy.
STRATEGY SESSION
Let's meet to discuss your needs and develop an actionable, results-driven marketing plan for you to implement at your own pace or for us to execute toegther.
ONGOING SUPPORT
Partner with us to receive the ongoing marketing support, insight, and guidance that you need to accomplish and sustain your business objectives.
SPECIFIC PROJECTS
Have a specific project that needs a professional perspective? Get in touch to learn more about our approach to design and project management for print marketing and digital marketing projects.
WAYS WE CAN COLLABORATE
ABOUT YOUR MARKETING PARTNER
DANA OPAR
Owner / Marketing Strategist
"Building a brand requires so much more than just creating a great-looking logo. Our efforts are focused on creating comprehensive, effective brand messaging to help end users realize our clients' value."
Dana Opar is a marketing communications professional with more than fifteen years of experience. She began her marketing career at a AAA Four-Diamond resort overseeing a variety of projects. Her experience grew exponentially during her tenure at a Pittsburgh-based marketing communications firm where she worked with national and international brands including American Eagle Outfitters, the Association of Children’s Museums, First Data Corporation, and Philips.
In 2015, Dana’s passion for helping clients grow their businesses resulted in the founding of Essential Marcom where she collaborates with small businesses and start-ups to develop and implement strategic marketing communications.
Since starting Essential Marcom, Dana has dedicated herself to helping small, businesses successfully execute marketing plans, launch websites, and harness the power of social media.
Whether she’s working on brand strategy, establishing effective communications plans, or measuring and delivering actionable insights, Dana succeeds because of her ability to truly understand and effectively collaborate with clients.