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Company brochure and stationary developed using brand guidelines


Essential Marcom collaborated with McMillen Engineering, Inc. to complete an update to the company's forty year-old logo. Upon finalizing a logo design, we also completed updates to their stationary package, marketing collateral, and internal communications documents.


While completing the update to the McMillen Engineering Inc. corporate identity and brand image, it was critical to also update the company's website to ensure brand continuity.

We worked with our client to establish key features that would highlight all of their services and help to convey the company's long-standing history, mission and values.

Screenshots of desktop and mobile versions of client website with logo fully visible and clean design
McMillen Website
Employee gifts displayed on table during anniversary celebration with framed note instructing team members to take one of each at the end of the evening
Fifteen team members holding their individual employee recognition awards for group photo
Schedule of event card at individual table place settings


McMillen Engineering, Inc. celebrated its fortieth anniversary in 2017 and was looking for a creative way to express its appreciation to the entire MEI team.

Essential Marcom established and implemented a plan that offered unique gestures to the employees throughout a week-long celebration that culminated with a celebratory dinner and employee recognition event.



As our client approached a significant milestone anniversary of a partnership with a particular client, they wondered how they could express celebration and gratitude to them for their forty year relationship.

Essential Marcom conceptualized, designed, and sourced the production of a storybook-like album to tell the story of how the working relationship began, the projects completed over the years, and anticipation for a continued partnership.

The recipients were delighted to recieve the leather album encased in a matching presentation box and were overwhelmed by the thoughfulness put into the development of this unique gift.

High-end album with brown leather cover and ,etallic embossed title standing up in matching velvet-lined presentation box
A Unique Gift


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