Essential Marcom collaborated with McMillen Engineering, Inc. to complete an update to the company's forty year-old logo. Upon finalizing a logo design, we also completed updates to their stationary package, marketing collateral, and internal communications documents.
While completing the update to the McMillen Engineering Inc. corporate identity and brand image, it was critical to also update the company's website to ensure brand continuity.
We worked with our client to establish key features that would highlight all of their services and help to convey the company's long-standing history, mission and values.
McMillen Engineering, Inc. celebrated its fortieth anniversary in 2017 and was looking for a creative way to express its appreciation to the entire MEI team.
Essential Marcom established and implemented a plan that offered unique gestures to the employees throughout a week-long celebration that culminated with a celebratory dinner and employee recognition event.