INSPIRING NEW AUDIENCES
CREATING AWARENESS THROUGH MULTI-CHANNEL MARKETING
Main Street Theatre Company (MSTC), the resident theatre company at the State Theatre Center for the Arts, collaborated with Essential Marcom to promote its 2025 production schedule. MSTC is dedicated to creating opportunities for artistic engagement and inspiring individuals through theatre. To be able to accomplish this, they needed to reach new audiences through their marketing.
Our client’s goals were to reach areas outside of Fayette County and to increase event attendance. We set out to create awareness of MSTC through digital marketing, traditional advertising, and website updates.
In collaboration with MSTC, Essential Marcom developed and monitored advertising campaigns for Facebook, Instagram, and Google Ads. To maximize MSTC’s web presence we completed content, design, and SEO updates. Lastly, Essential Marcom created billboard, newspaper, and poster designs for each production.
As of early September, the social media ads together have reached over 56,000 users! MSTC’s social media during the first production of 2025 received a 49% increase in link clicks, and a 12.3% increase in reach compared to the first 2024 production.
These marketing efforts have helped the client increase brand awareness, grow their educational programming, and successfully reach their community! From 2024 to 2025, MSTC saw a 25.7% increase in average ticket sales per show for their first summer performances. They also saw a 4.42% increase from 2024 to 2025 in their winter performances’ ticket sales, and an 8.73% increase from 2024 to 2025 in their second summer performances’ ticket sales.
LOCAL COLLABORATION
TWO GROUPS BOOST VISIBILITY BY PARTNERING TOGETHER
During the production of Cats the Musical, MSTC collaborated with Caporella’s Italian Ristorante to make social media videos that promoted both groups. They each saw positive social media results from this cross-promotion. When local businesses collaborate, it’s a great opportunity to increase exposure in an authentic way. Most importantly, it allowed them to celebrate their community and create lasting connections.
